The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Yahoo Mail becomes more social with Facebook, Twitter integration
Yahoo Mail is becoming more social thanks to Twitter and Facebook integration – social and email marketers, take note.
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Google mobile payment service supports mobile marketing
Consumers are increasingly making purchases via their smartphones, and now Google is launching a mobile payment service that may further encourage this behavior.
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Wireframe planning for SEO success
The wireframe is the skeleton, and then the content is the meat and potatoes that will fuel leads and conversions on your site.
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Windows Phone Mango: New Bing search options and more social data
Microsoft has released Mango, its updated Windows Phone, and mobile marketers may like the new search and social features integrated into the device.
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Microsoft sites eclipse Google in April web property rankings
ComScore has released its web property rankings for April 2011, and it seems the search giant’s sites are taking a back seat to Microsoft sites.
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Google tests new travel search results
One U.K. searcher has spotted a new type of Google result that offers direct answers to travel search queries on the results page.
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Figures show Facebook marketing delivers convertible traffic
Facebook has provided figures indicating that Likes and its social plugin drive website traffic and conversions.
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Website and content marketing: Key to leads and sales
A survey reveals that websites are the top providers of new customers, and marketers may want to optimize their site content accordingly.
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