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The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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May 27, 2011 News

Internet ad revenue for Q1 hit record-breaking $7.3 billion

The Internet Advertising Bureau’s internet advertising revenue figures for Q1 2011 reveal that last quarter proved the most profitable in the industry’s history.

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May 27, 2011 News

Google adds social context to content with Gmail people widget

Google has added a people widget to Gmail that may add valuable social context to content for email marketers.

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May 26, 2011 News

Searchers ‘Like’ Bing Facebook integration, but will they convert from Google?

The recent integration of Bing and Facebook is getting a lot of positive feedback from searchers, and SEO marketers should monitor search engine usage accordingly to see if Microsoft gains ground in the market.

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May 26, 2011 News

Survey: Geo-targeted custom content marketing should be a priority

Adobe’s Scene7 2011 Survey: Digital Marketing in the Next Decade shows that marketers are increasingly see the value of focusing on custom content and website analytics with local audiences in mind.

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Cost-conscious shoppers are increasingly turning to the web to find the best deals and value.

May 26, 2011 News

Google Wallet makes mobile purchases easy

Today, Google offiicially announced its mobile payment service – Google Wallet. Mobile marketers will want to monitor the impact of this development on consumers’ on-the-go shopping behavior.

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May 25, 2011 News

Mobile marketing alert: Study shows mobile purchases on the rise

The latest quarterly Insights report from JiWire indicate that 79 percent of on-the-go consumers are comfortable making purchases with their mobile devices.

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