The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Twitter Follow Button to boost social engagement
A new social plugin from Twitter might help marketers turn site visitors into followers, giving them more opportunities to engage and convert consumers.
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Social media revenue to exceed $8 billion by 2015
A study from BIA Kelsey indicates that social media revenues are rising, poised to exceed $8 billion by 2015.
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To Blog, or Not to Blog?
It’s no secret that blogging is a bit of an internet marketing craze today, but is it the type of content that will be the best use of your time and resources?
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Google mobile search becomes more visual
Search marketers might be interested in offering more types of content, as Google is offering mobile users more accessible search icons.
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Email marketing to inactive subscribers impacts post-Panda search rankings
One marketer has discovered that he had to think beyond best practice email marketing or suffer a negative impact on search rankings.
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Internet marketing news roundup, May 27
This week, Google and Microsoft seemed to be competing for internet marketers’ attention, both through search-specific developments and social features.
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Google’s updated flight search results make SEO a must for travel sites
Google has officially announced a flight schedule feature that means marketers in the travel industry need to up their SEO game.
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Social media marketing budgets rise, fresh content a focus
Site design company Webs’ recent marketing poll indicates that businesses plan to boost social investment this year, but they need to up the ante with social content marketing in order to see results.
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