The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Google launches Inside Search blog, full of search marketing insight
Google has announced a new search blog that may offer marketers valuable SEO insights.
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AOL beefing up local content from journalists: Should marketers follow suit?
AOL will be hiring more journalists to write hyperlocal content, driving traffic to its sites. Online businesses catering to local audiences should consider how they might use local news to draw relevant audiences a
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Survey says smartphones are better than tablets for mobile marketing
A Nielsen survey suggests that tablet penetration is low, which means mobile marketers may want to focus their efforts on engaging smartphone users.
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Google paid search moves URL domain to headline
Google announced that it is updating its AdWords ads to include display URLs in headlines.
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Blekko and Flipboard partner to bring search to RSS content
Blekko has announced it will power Flipboard searches to help readers discover RSS content by keyword.
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Local marketing alert: Facebook Pages with Places function boosts social referrals
Facebook is merging its Places and Pages features, enabling users to check in with brands – a good way for local social marketers to get social referrals and user-generated content.
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Consumers wary of online companies, still share social info
A new survey from Harris Interactive indicates that U.S. consumers think major online companies Facebook and Google have too much personal information about them, but this doesn’t necessarily mean social marketers s
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Facebook “Friend Effect” fuels Bing search
Bing has announced new updates to its social search service, bringing the power of Facebook data to SERPs.
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