The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Limits to on-the-go search and social marketing: U.S. Transportation Secretary says don’t tweet and drive
As marketers focus their energies on reaching mobile audiences and 19 percent of drivers search the web, U.S. officials are trying to limit in-car search and social internet developments.
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Branded content and social media key to mobile marketing
As mobile shoppers search the web, 49 percent of businesses increasing their mobile marketing spend say growing budgets are linked to custom media programs.
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Study: Google +1 boosts organic clicks (and SEO)
A study from SEO Effect indicates that +1 content catches more clicks, though the question of whether consumers will adopt a “+1 mentality” is still on marketers’ minds.
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Google acquires PostRank: Will +1 be a social search ranking factor?
Google has acquired the social analytics firm PostRank, and marketers might ask themselves if this means +1 and social search will become key to SEO.
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Google search goes visual with updated Image results
Google Image results have been updated, making visual content key to SEO.
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Data suggests Twitter marketing meets demand
New research from both Pew and Edison indicates that Twitter adoption is slow but steady, and brands are likely to find advocates via Twitter marketing.
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Schema.org unites search engines for better organic result displays
Schema is a new organization that offers webmasters mark-up data to make site design more manageable and search results more info rich.
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Smartphone owners prefer to search the mobile web
BIGresearch reports that smartphone owners are increasingly likely to shop the mobile web, and content marketers should remember to cater to on-the-go consumers.
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