The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Google acquires AdMeld: Giving ad partners an edge in $80 billion online ad market?
Online ad spend is consistently rising, and Google’s latest acquisition may be the company’s effort to ensure its ad partners see ROI.
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Rapportive makes Gmail more social, extends Twitter reach
Social marketers might like the updated Rapportive – a social tool that lets Gmail users follow Tweets directly in their inboxes.
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Internet marketing news roundup, June 10
From search, social and content marketing insight offered at this week’s SMX Advanced conference to market reports validating the efforts of internet marketers, this week saw a lot of buzz for the online marketing c
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Search market grows, with Google still No.1 and Bing holding steady
The latest comScore search ranking report indicates that Google is maintaining its strong lead in the search market and perhaps that Bing’s growth is slowing.
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Link building case study from SMX Advanced: Content-driven infographics bring link love
At SMX Advanced, experts weighed in on sustainable ways marketers can increase their inbound links, and one conclusion was that content-driven infrographics aren’t dead.
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Study: Social marketing impacts shopping, LinkedIn’s power rising
A new study from Performics indicates that consumers are spending more time doing shopping research across social network sites, and marketers should take note that LinkedIn’s value is rising.
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SEO case study: Sites see more pages indexed by Google than Bing – even post Panda
Forensic SEO Alex Bleiweiss reported at SMX Advanced that many of the 15 sites he studied for a Google survival SEO case study were impacted by Google’s Panda, but they still had more pages indexed by Google than Bi
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SMX Advanced buzz: Social, local, mobile marketing leads to sales
As mobile queries continue to rise, experts at SMX Advanced Seattle offered case studies on how mobile marketing can help brands reach audiences at the point of sale.
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