The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Study: Social media accounts for one in six online minutes
The latest data from comScore reveals that social media sites are reaching new heights in terms of the time Americans spend on networks.
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Search marketing alert: Google says mobile search never stops
At yesterday’s Inside Search event, Google announced new mobile developments, which cater to the company’s claim that mobile search never stops.
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Study: Social research impacts purchase decisions
The 2011 Social Shopping Study from PowerReviews and the e-tailing Group indicates that shoppers spend an increasing amount of time researching products on social media.
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Will Google’s Voice Search and Search by Image change search behavior?
At yesterday’s Inside Search event, Google announced that it is rolling out voice and image search for desktop users, and marketers should consider the SEO implications of these developments.
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Google announces SEO-friendly Instant Pages
Google’s Instant Pages reward top results with speedy downloads that make content accessible to users instantly.
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Survey suggests local search key to business discovery
A survey from the Local Search Association indicates that search engines are a top tool for local business discovery.
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Local marketing alert: Google brings descriptive terms to Map results
Google is introducing a new Maps search result feature that displays phrases commonly associated with local busineses.
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Social marketing alert: Facebook traffic slows, but site still demonstrates marketing power
Facebook is starting to see traffic drop in the U.S. and Canada, but the social giant’s reach continues to expand.
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