The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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LinkedIn marketing: Better access to business decision makers
Everyone is focused on the social competition between Facebook and Google, but Lewis Howes, author of Linked Working, suggests that LinkedIn is the most powerful business networking platform and marketers should pri
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Social fans and followers increasingly loyal to brands
Social marketers rejoice: Facebook fans and Twitter followers are loyal to the brands they connect with on social channels, according to a recent study from ROI Research and Performics. As eMarketer relays, one of t
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Google to host +1 integration webinar
In part of its continued promotion of social search, Google is offering webmasters insight on how to add the +1 button to their sites.
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Five SEO tips from SMX Advanced on surviving/recovering from Google’s Panda: Part 2
At last week’s SMX Advanced Seattle conference, marketers from across the globe gathered to discuss search and social best practices to survive a post-Panda Google searchscape.
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ComScore: Mobile search and social audiences grow
ComScore’s recent State of Mobile Advertising webinar reveals that search and social mobile audiences are becoming more mainstream.
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Google’s ‘Me on the Web’ feature: A push for social search?
Google has launched a “Me on the Web” feature for Google Dashboard, and marketers might ask themselves if this will help push Google Profiles – and +1 – mainstream.
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Pew Study: Social network usage and influence skyrockets across demographics
Pew’s study of the impact of social networking on Americans’ lives indicates that marketers will find growing audiences on social media.
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Business Marketing Association suggests content marketing is key to engagement (and conversions)
At this month’s Business Marketing Association international conference, attendees discussed the future of the industry and content’s essential role in marketing.
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