The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Study: Mobile marketing dictating new purchasing habits
A new study from ExactTarget shows that more consumers are making purchases using their smartphones, tablets and other mobile devices.
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Expert: Mobile marketing is the future
As mobile technology has moved into the mainstream, marketing strategies have followed suit.
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The Google+ project and social marketing: Social sharing redefined?
As a social marketer, my first impression is that Google+ has potential to be just as important for social media interaction as Facebook.
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Google adds +1 and other social metrics to analytics package
Google has launched new analytics reports for marketers that will enable them to better assess the value of the social plugins on their site.
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Social media usage up 38 percent among B2B firms
While many marketers think of social media as being a business-to-consumer channel, more business-to-business firms are flocking to it, a new study from BtoB Online indicates.
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Social marketing effective for SMBs, study finds
A new study from small business social marketing services provider Roost found small and independent companies are growing increasingly enthusiastic about the benefits of social media as part of their marketing stra
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Google assists mobile search marketers with templates for mobile landing pages
Recognizing the growing importance that mobile devices are playing in companies’ marketing campaigns, Google yesterday introduced five new landing page templates to help companies mobilize their operations.
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Businesses boost their Facebook marketing efforts
Online advertising channels, ranging from search engines to social networks, are attracting larger budgets from businesses across the country.
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