The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Bizo: Content, social media marketing to be a priority next year
With many businesses beginning to prepare their holiday marketing campaigns, content marketing is a leading strategy, according to a new survey from audience marketing data provider Bizo.
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Survey: Email marketing underused for lead generation
A new report from Advertise.com suggests marketers may be missing lead generation opportunities by underutilizing email marketing, with only 36 percent of respondents saying they use third-party opt-in email campaig
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Forrester: Mobile, social marketing gaining ground
New approaches to marketing seem to be taking hold, as a recent study from Forrester Research estimates that companies will spend nearly $77 billion on interactive marketing by 2016.
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Social marketing alert: Google+ introduces Ignore option
Subtlety is evidently not a point lost on Google. Despite being one of the largest corporations in the world, the search giant still appears to have people’s feelings in mind, as evidenced by the recent introduction
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Create content marketing advocates to boost SEO and social visibility
Maximize the reach of your content marketing efforts by taking simple steps to encourage social users to share. Your content will gain more exposure in search and social channels and as one of Brafton’s clients show
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Connected consumers are brand advocates
A new report from consumer intelligence provider Motista suggests people who feel connected to retail brands are more likely to engage and recommend these companies through mobile and social media, highlighting the
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Facebook generates 1 trillion page views in June
The leading social network, Facebook, served more than 1 trillion page views in June, making it the single most-viewed website on the internet, according to a report from Google ad network DoubleClick.
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Mobile web nears 100 million users, study shows
The mobile internet appears to be approaching its next milestone, as recent figures from eMarketer estimate that 97.3 million Americans will connect to the web using mobile devices by the end of this year.
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