The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Google +1 button update is good for content marketing
Google announced two new features that might make the +1 button more useful to users and marketers.
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DMA: Social media tops marketing spend
With membership surging at social media sites such as Facebook and Google+, brands are willing to spend more money on these platforms to engage prospective consumers.
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Google updates Analytics: More insight on traffic source value
Google has made an update to how it calculates a session in Analytics, and it hopes this will give users “a clearer understanding of website interactions.”
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Mobile marketing reaches tablet addicts around the clock
Whether they’re using the devices for work or play, the majority of tablet owners agree that mobility is the greatest advantage the device offers.
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Facebook puts more control in users’ hands: Good for social marketing?
Facebook recently announced that it is revamping its privacy controls, giving users more say over what appears on their pages and who can access it.
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Tablet sales set to skyrocket
Since the launch of Apple’s iPad last year, tablet devices have quickly become a popular way for consumers to engage long-form online content, regardless of whether they’re at home or on the go.
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Facebook, Twitter growth slowing, but still trending upward
Facebook’s membership is only expected to grow 13.4 percent this year, but the social network can still be a major part of businesses’ social marketing strategies.
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Video content informs Gen X purchase decisions
Generation X, which encompasses consumers between the ages of 34 to 45, avidly uses both traditional and digital channels to research products and services, a new eMarketer report suggests.
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