Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Sep 01, 2011 News Editorial

Google changes the way it classifies internal links

Having a healthy library of incoming links is crucial to effective search engine optimization. Google is now changing the way it evaluates incoming links from subdomains, counting them as internal links.

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Sep 01, 2011 News Editorial

Twitter buttons drive social media interactions

A new report from Bright Edge suggests that featuring social share plug-ins, such as Twitter’s retweet button, on a brand’s website may encourage more visitor interaction.

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The insurance industry can use content marketing to lever growing interest in content marketing.

Aug 31, 2011 News Editorial

Affluent consumers are more active online

While most consumers tightened their purse strings and began spending less during the economic recession, some affluent Americans continued to shop at the same pace, making them favorite targets of businesses.

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Consumers goods companies are struggling to target their audiences effectively.

Aug 31, 2011 News Editorial

Report: Consumers consult blogs before making purchase decisions

Blog marketing increasingly influences consumers’ purchase decisions, with a new report from Cone suggesting Americans are 50 percent more likely to read blogs and articles for product research this year compared to

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Aug 31, 2011 News Editorial

As new media emerges, marketers shifting priorities

The rise of digital and online marketing tools has sent many small- and medium-sized businesses back to the drawing board, as these companies are looking to leverage new channels to boost their marketing campaigns.

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Marketers using Google+ can now manage their campaigns from mobile devices.

Aug 31, 2011 News Editorial

Smartphone growth changing mobile habits

As more Americans make the upgrade from traditional cellphones to smartphones, mobile habits are changing significantly – a development that should not be lost on businesses and their marketing departments.

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