The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Google sites top Yahoo as No. 1 internet destination
Google sites – ranging from the company’s search engine to YouTube – accounted for the most internet traffic during July, new comScore data indicates
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Experts say 2012 will be the year of content marketing
No matter the type of content marketers decide is best for their brands, industry conversations suggest that some form of ongoing content marketing will be necessary for businesses hoping to maintain a competitive e
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Search engines account for one-third of Facebook page visits
Social media content marketing is an effective strategy to engage prospective customers, but it’s only useful if consumers can find a brand’s social profile.
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Google+ adds identity verification
In the interest of enhancing user experience and strengthening Google+ as a social marketing tool, the Google recently introduced identity verification services.
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Demand for SEO, social marketing on the rise
As more businesses turn to digital and social media marketing strategies, demand (and salaries) for professionals who specialize in these areas has increased significantly, according to a recent report from ReThink
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SES San Francisco expert explains four components of convertible content marketing
Susan Bratton, co-founder and CEO of Digital Life Media, told SES San Francisco attendees that structured communications convert online audiences.
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Email, SEO top for B2B marketing spend
A new MarketingSherpa report indicates search engine optimization and email marketing are two top tactics for B2B companies, illustrating the importance of content marketing for these firms.
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Facebook evidently not threatened by Google+
When Google announced the launch of its Google+ earlier this summer, many predicted that it would be a game-changer for both social users and social marketing.
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