The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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72 percent of companies invest in editorial, creative talent
More than 70 percent of companies are looking for editorial or creative professionals to boost web marketing campaigns.
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Brand awareness, engagement, recruiting boosted by social media
Social media marketing has helped companies boost brand awareness, engagement and recruiting.
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Facebook, Twitter, YouTube named as top three social channels
Facebook, Twitter and YouTube are considered the most important social media marketing channels, Booz & Company found in a recent study.
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Google makes improvements to Analytics
Marketers can now track regionalized search query metrics with enhancements made to Google Analytics.
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Amazon Kindle Fire tablet may be Apple’s first major challenge
A leaked inventory and sales report from Amazon shows that the company has pre-sold 250,000 units since opening pre-order five days ago. Mobile marketers should take note.
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Google adjusts AdWords Quality Score to focus on landing page quality
Google has adjusted Quality Score determinants for AdWords to reward pages that maintain high-quality landing pages.
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Nielsen: Social media dominating mobile, desktop web use
Social media marketing has become a competitive necessity, and results from Nielsen’s Social Media Report further demonstrate that.
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New Facebook analytics help marketers track social mentions
The addition of Insights to Facebook brand pages provides companies with greater analytics into the success of their social media marketing campaigns.
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