The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Ice Cream Sandwich launch streamlines Android search and social access
Google announced the release of Android 4.0, or Ice Cream Sandwich, this week, and the company believes it will make the mobile experience better for consumers owning both Android-powered smartphones and tablets.
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Search marketing alert: Ballmer urges users to try Bing
Microsoft CEO Steve Ballmer urged searchers to try Bing, the company’s search engine, since he doesn’t think there are many differences between it and Google.
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Page speed affects 1 percent of searches, SEO requires speed
Google’s Matt Cutts recently said that improving site speed should be a consideration at all times, even if it will have minimal effect on SERP position.
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MC Hammer trumpets latest entry into search engine battle
Backed by MC Hammer, WIREDoo is the latest entry into the search market, and the artist promises it will bring a unique search service.
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Social media marketing changing outreach for college athletics
A report from the Medill School of Journalism at Northwestern University highlighted social media marketing campaigns helping collegiate athletic programs.
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Study: Ad agencies generate leads with blog marketing
EMarketer reported on Thursday that ad agencies cite blog marketing as the most effective social lead generation strategy.
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Pseudonyms, Google Apps support coming to Google+
Google+ senior vice present of social Vic Gundotra said on Wednesday that support for Apps and pseudonyms will soon be available on Google+. These developments could attract more users and, in turn, make the network
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Flow Visualization: Google’s latest Analytics addition shows content pages’ value
Google announced Flow Visualization on Wednesday. The tool aims to help website administrators get a clearer picture of visitor activity.
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