The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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IAB, PWC: Q3 web marketing revenue up 22 percent year over year
A report from the Internet Advertising Bureau and PricewaterhouseCoopers shows that revenue driven from web marketing campaigns increased 22 percent in Q3 2011 compared to 2010.
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Improved site indexing, original content detection part of Google algorithm improvements
Google says that it has made a series of adjustments to its search algorithm, including the ability to decipher original content more successfully.
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New Google Chrome extension could boost Google+ use
Google Chrome now features an extension that will allow Goolge+ users to see their followers available for Hangouts.
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Content marketing a top priority for technology companies
Technology companies will be more aggressive with their use of content marketing in 2012, a report from IDG found.
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Twitter, LinkedIn popular among B2B marketers
A report from Pardot found that 91 percent of B2B companies are using Twitter, while LinkedIn has been more effective in terms of lead generation.
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Bing crushes Black Friday, Cyber Monday deals websites
Bing opted to punish Cyber Monday deals websites on Monday, as the sites, while popular, are very thin on content.
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Forty-one percent of businesses plan to boost social media marketing investment
Red Rocket Media found that 41 percent of companies expect social media marketing to become a larger part of their budgets in 2012.
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Chrome expected to leap Firefox soon
Net Applications most recent usage figures show that Google Chrome may soon surpass Mozilla’s Firefox as the second most popular search engine at some point in 2012.
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