The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Social media marketing becoming more mainstream, some still struggling
A report from Brian Solis’ Pivot Conference found that social media marketing is moving toward complete ubiquity.
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Informational content critical as businesses focus on value
A report from Alinean found that content can be an effective method of informing potential prospects of a business’ value.
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Search marketing alert: 71 percent of business purchase decisions start with search
A report from the DAC Group found that businesses are increasingly beginning their purchase decision research on search engines.
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Google remains the dominant force in internet marketing
A report from Zenith Optimedia found that 44 percent of online advertising is spent on Google.
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How to create content + sharing for viral marketing
The formula for getting marketing campaigns to go viral is good content + solicited social sharing, say SMX experts – and earned media tops advertising, they say.
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StumbleUpon makes it easier to discover, share content with relaunch
StumbleUpon said on Tuesday that its new relaunch will make it easier to discover and share content.
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Facebook seen as ‘very beneficial’ by nearly half of small businesses
A report from Ad-ology Research found that Facebook is considered “very beneficial” by more than 45 percent of companies using the social network.
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Boosting Business with Twitter Marketing: 10 tips from SMX
At SMX Social Media Marketing, experts shared insights on high-performing Twitter marketing strategies. Here’s Brafton’s top 10 Twitter marketing takeaways.
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