The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Cyber Monday sales hit $1.25 billion: Biggest ecommerce day in history
Internet marketers rejoice: This year’s Cyber Monday spending marked the biggest online shopping day in history, which bodes well for digital conversions for the rest of the holiday season (and the upcoming year).
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Study: Average company spends $1.9 million on content marketing
A new study reveals that content marketing budgets are steadily rising, and businesses are increasingly outsourcing their electronic content to experts.
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‘Think With Google’ aims to help marketers boost holiday sales
A new “December Adventure” from “Think with Google” aims to help marketers make the most of their online efforts during the holiday shopping season.
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Cyber Monday shows record-breaking online sales
Cyber Monday sales are up 33 percent this year over 2010, which should indicate to internet marketers that consumers are ready to shop online this holiday season.
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Is Google encrypted keyword data impeding your SEO?
A report from Conductor suggests the amount of keyword referral data “(not provided)” by Google is rapidly rising. Marketers should be sure their SEO keyword strategies are dynamic even without this insight from the
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Barnes & Noble uses deals, content marketing to attract Cyber Monday sales
Barnes & Noble is just one of many businesses leveraging Cyber Monday’s growing popularity among holiday shoppers.
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More than one-quarter of businesses use third parties to boost web marketing
A report from BIA/Kelsey found that 27 percent of businesses have opted to use third parties to manage their web presence more effectively.
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Cyber Monday sales positioned to skyrocket
A report from Shop.org found that 122 million Americans plan to shop online on Monday, as Cyber Monday continues to become more popular.
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