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The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Bing updated its SERPs to make the pages simpler for its users.

Nov 28, 2011 News

SEO alert: Bing announces top searches of 2011

SEO and content marketers take note: Bing has announced the top queries of 2011, and the annual overview might give insights on big end-of-the-year search traffic (as well as popular queries to come).

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Ecommerce is growing rapidly, especially for retail companies, and certain best practices are helping them drive sales.

Nov 28, 2011 News Joe Meloni

Consumers avoided the rush Black Friday as online sales exceeded $800 million

Black Friday resulted in substantial sales increases for businesses both online and in-store, according to separate reports from comScore and MarketWatch.

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Nov 23, 2011 Industry News Roundups Joe Meloni

Internet marketing news roundup, November 23

Google dominated buzz on the internet this week thanks to strong social media marketing adoption of Google+ Pages, as well as a new iPad search app.

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Google+ Pages are now fully integrated with search, placing an emphasis on the use of social and content marketing for businesses.

Nov 23, 2011 News Joe Meloni

Google adds Spotlight button to News SERPs

Google reported on Monday the addition of the Spotlight button, which will show users stories their friends +1’d on Google+.

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Internet marketers may be glad to hear that ecommerce spending is expected to grow during Q4 2010.

Nov 23, 2011 News Joe Meloni

Report: Holiday ecommerce spending expected to jump 15 percent in 2011

Market research firm comScore estimates that ecommerce shopping will rise 15 percent this holiday season.

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IPad use has continued its growth with more Americans of all ages making the devices a part of their web habits.

Nov 22, 2011 News Joe Meloni

Google announces new iPad app to streamline search

Google announced a new iPad search app aimed at simplifying mobile search and making social sharing easier for those using the popular tablet. The update helps position search and social marketing efforts for more e

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Facebook wants to be more than a hub for status updates, but also a source of information.

Nov 22, 2011 News Joe Meloni

Marketers separated from any Facebook user by just 4.7 degrees

A report from Facebook’s data team found that the average degree of separation between Facebook users is 4.74 people, and marketers might find this helps them leverage fans to reach a very broad social audience.

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Walmart's aggressive social media marketing campaign has been successful, especially in terms of Facebook engagement.

Nov 22, 2011 News Joe Meloni

Walmart leads social media marketing rush ahead of Black Friday

A report from Socialbakers found that Walmart is leading the social media marketing initiative ahead of Black Friday, and internet marketers should strive for similar success to engage the wave of consumers who turn

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