The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Marketing alert: Web content consumption continues massive growth across platforms
A report from eMarketer found that web and mobile content consumption is growing, but businesses are still dedicating too much of their marketing budgets to print media.
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Social media marketing alert: Facebook most popular Android app
Nielsen reported that Facebook is the most popular mobile application for owners of Android-powered handsets.
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Consumers, B2B buyers respond to positive social engagement
A report from the CMO Council found that social media marketing campaigns must provide true value to fans and followers in order to produce results, and value can be delivered through various forms of content market
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Images can help content marketing, SEO campaigns
PR Newswire reported that relevant images can help businesses enhance SEO and content marketing initiatives.
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Cutts: Quality websites’ ‘trust’ key to SEO
Google’s Matt Cutts recently said that “trust” is not a ranking signal in and of itself, but deals with the overall quality of a website and its value to searchers.
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Social media marketing popular, marketers want metrics to show ROI
A report from the Lenksold group found that the increased use of social media marketing has led to a greater demand for reliable analytical data to measure the channel’s real value.
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Study: Social media likely to continue its impact on SEO
A report from Optify found that social media activity will likely have a greater impact on SERPs in 2012.
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Search marketing boosting sales in-store and online
A report from RevTrax found that paid search campaigns benefit both ecommerce and in-store sales.
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