The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Internet marketing news roundup, December 9
While a series of interesting reports detailed the value of various web marketing channels, two announcements from Twitter may be the most important news to break this week, as the company changed its layout and soc
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Report: Facebook boosts social media marketing referrals and conversions
A report from AllFacebook.com focused on how social media marketing with Facebook dramatically increased one company’s conversion rate.
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An inside look at Twitters’ new profile presentation and interface for marketers
A series of new additions to Twitter profiles are expected to make the website easier to use, and they may boost brand discovery for social media marketers.
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Twitter bolsters social marketing with branded pages, new buttons
Twitter announced a series of additions and adjustments to its website on Thursday that will likely boost brand and consumer engagement.
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Google Analytics moves toward off-site social engagement metrics
A blog post by Google Analytics urges major social media platforms to partner with them to help provide more off-site engagement insights to companies using social media marketing.
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Ecommerce spending approaching $20 billion during holiday shopping season
A report from comScore found that holiday shopping spending is approaching $20 billion and this should continue.
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Marketers name SEO most important channel
A report from MerchantCircle and Reply.com found that marketers consider SEO the one channel their business could not do without.
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Even with social media marketing use growing, implementations just beginning
A report from InSite Consulting found that 12 percent of businesses have fully integrated social media, with countless others beginning the process.
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