The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Search marketing alert: Bing, Yahoo now even, Google remains clear leader
ComScore’s monthly search rankings show Google has maintained a consistent dominance over Yahoo and Bing, which are becoming increasingly competitive for the second and third spots.
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Social marketing alert: Facebook Timeline now fully rolled out
Facebook has officially made Timeline available to all users. Even though not every Facebook profile has shifted to the new format yet, marketers should prepare.
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Google adds Author analytics to Webmaster Tools
A report from Google’s Webmaster Central Blog detailed a new Author Stats feature, which webmasters can use to inform decisions on which content writers drive marketing results.
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Sharing content on the web key to expanding visibility
A study suggests content marketing campaigns that create engaging cross-channel experiences draw prospects to websites.
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More than half of consumers turn to search for information on local businesses
A report from Pew Internet Research found that more than half of online consumers use the web to look for information on local businesses, starting with search engines.
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Green Monday the latest record online shopping day in the holiday season
ChannelAdvisor reported that Green Monday sales rose 19 percent in 2011 compared to the same day last year.
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Engaging content key to converting prospects on the web
A report from Forrester Consulting and Autodesk found that video content paired with social media marketing and other web channels can be especially valuable for businesses pushing their campaigns.
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Social media marketing becoming more common in law firms
A report from Lexis Nexis found that social media marketing is becoming increasingly common among law firms.
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