The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Banks struggling with web marketing
The banking industry is expected to become more competitive with content marketing and social media marketing in 2012.
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Facebook No. 1 search term for sixth straight year
Facebook was the No. 1 website in the world for the sixth consecutive year, according to Experian Hitwise.
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Study: Marketers will add manpower in 2012, 45 percent struggle to find creative talent
Marketing professionals may find more work opportunities next year as a report from the Creative Group found that 18 percent of marketing and advertising executives are planning to add staff in the first quarter of
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Social media marketing alert: Content drives Facebook Likes
A report from the CMO Council and Lithium found that 57 percent of marketers using social believe a Likes stem from strong, engaging content marketing.
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Study: B2B social media marketing boosts brand awareness
Social media marketing has become an effective tool for improving B2B brand awareness, and companies are relying on more platforms to spread their messages and content.
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YouTube tops 1 trillion views in 2011, ‘how-to’ video content proves popular
YouTube topped the 1 trillion view mark in 2011 and Rebecca Black’s “Friday” was the most popular video outside of those from major music labels this year, YouTube announced in a blog post.
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Study: Social media marketing fuels content sharing
Social sharing is an increasingly popular method of content distribution for organizations using corporate blogs.
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More than 183 million web users in U.S. watched video in November
Market research firm comScore found that video content is an increasingly popular platform as more than 183 million web users accessed videos on the web last month.
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