The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Social content efforts must fight rising Twitter and Facebook spam
A report from the Wall Street Journal suggests that social spam is becoming a threat to marketing efforts on the channel; businesses must invest in quality social content to avoid being marked as spam by users.
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Businesses need to simplify social media marketing
A report from the Altimeter Group found that businesses are struggling to streamline and formalize their use of social media marketing.
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Half of consumers rule out brands that fail to respond via social media marketing
A report from Conversocial found that social media marketing campaigns should focus on responding to user feedback to improve purchase intent and overall satisfaction.
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Internet marketing news roundup, January 6
As 2012 began, Google suffered slightly after a marketing mishap: including Paid Links to the Google Chrome homepage, circulating the web. Google chose to punish itself in search results, among other notable mention
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Santorum ‘Google problem’ highlights need to develop brand
Republican presidential candidate Rick Santorum’s problems on Google further illustrate the significance of SEO and a strong web presence for brand management.
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Study: Longtail keywords boost SEO and draw convertible traffic
Longtail keywords can deliver traffic that is more than twice as likely to convert compared to traffic from head terms.
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Consumer electronics companies spent 28 percent more on PPC in Q4 2011
Covario reported that consumer electronics companies were aggressive in PPC spending in 2011.
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Local businesses’ social media marketing budgets to hit $8 billion in 2016
A study shows that local businesses are becoming more aggressive with social media marketing as it allows them to target desktop and, increasingly, nearby mobile users.
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