The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Yahoo Site Explorer closed: Now what? Insights on free tools for tracking inbound links in 2012
Marketers looking for (free!) link building insights might find Blekko or Majestic SEO can serve their inbound link data needs.
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Google gains search market share in December
A report from comScore showed that Google has regained some of the market share it lost in the early part of 2011, ending the year with 65.9 percent of search queries.
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89 percent of nonprofits use Facebook for social media marketing
A study shows that 89 percent of nonprofit organizations are using Facebook marketing.
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Digital content demand rising as more Americans use mobile devices
Content marketing plans should move full steam ahead as a report from Deloitte highlighted the growth of digital content consumption in the United States, with an increasing amount of Americans accessing content fro
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Google launches ‘Search, plus Your World’ to further personalize SERPs
Google announced three adjustments that further intertwine Google+ with SERPs, and search marketers can’t ignore the social SEO implications of the new “Search, plus Your World” format.
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Survey says Twitter users want brand personality in social content
A survey from Ask Your Target Market suggests that Twitter followers want social content marketing to reflect businesses’ personalities.
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Study: Leveraging consumer data is the next step in email marketing
Businesses are satisfied with their email marketing campaigns, but Emailvision found that marketers believe they could make better use of customer data.
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Content aggregator Reddit doubled its reach in 2011
Reddit’s traffic doubled in 2011, as the content aggregtor now sees more than 2 million page viewsper month. This suggests the site offers content marketers significant reach.
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