The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Social marketing alert: Facebook to surpass 1 billion users by August
A report from iCrossing analyst Greg Lyons suggests Facebook will surpass 1 billion users by August 2012.
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Social media, content marketing top priorities for 70 percent of marketers
A report from Awareness suggests that both social and content marketing are top priorities for businesses in 2012, and 64 percent will work on both to boost their brands’ reach.
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Top retailers more reliant on email marketing than ever
A report from Responsys found that email marketing campaigns were more popular in 2011 than ever before.
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Survey suggests ‘Search, plus Your World’ won’t drive Google+ growth
A report from Ask Your Target Market found that 39 percent of survey respondents like Search, plus Your World, but 45 percent said they are not fans of the move.
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Android’s Ice Cream Sandwich update followed by improved, simpler search app
Google recently released a new search app for Android aimed at making mobile search faster and more intuitive.
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Report: Social media marketing to mobile audiences expands reach
While desktop or laptop computer use dominates social media access, marketers must consider that mobile social use has increased and will continue to do so.
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Study: Social sharing boosts email marketing engagement 115 percent
A report from GetReponse found that the use of social sharing buttons increases CTRs.
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Report: Profitable marketing campaigns must evolve as tech-savvy Millennials come of age
A report from Big Red Rooster found that the Millennial generation has an affinity for diverse web platforms, and marketers hoping to turn twenty-somethings into customers must adapt their campaigns accordingly.
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