The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Google’s Larry Page named CEO of the year
Investor’s Business Daily named Larry Page its CEO of the Year for growth in Google’s services, with special mention of his work in the social realm. Marketers may find Google+ is gaining worth as a social media mar
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Ecommerce attracting busy, cost-conscious moms
Mothers are doing more online shopping and spending more time on the web. Marketers should plan 2012 campaigns accordingly.
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Study: Social media marketing in 2012 requires better integration
As social media marketing becomes more popular and effective, businesses are working more aggressively to integrate the channel throughout their operation.
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Translation method key for SEO with multi-lingual content
Google’s Matt Cutts recently said that avoiding the use of automated translation tools is critical for businesses using content marketing in multiple languages.
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Facebook’s value in social media marketing ‘cannot be overstated’
Market research firm comScore recently reported that Facebook’s value as a social media marketing tool grows every day.
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Retail sites receive a push from holidays
In its monthly report of the most valuable web properties, comScore found that ecommerce websites received a major push during the holiday shopping rush.
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Professional, collegiate sports teams using social media marketing
The Boston Celtics included their franchise’s Twitter handle on their court last week, which is just one of the ways professional teams are leveraging social media.
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Pew: U.S. No. 2 in terms of global social media use
A report from Pew found that half of Americans are active social media users, and social use is especially prevalent among young adults with college degrees.
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