Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

Join the conversation and let’s grow together!

BH Cosmetics used a multi-channel content marketing strategy to transform its site into a dynamic communication portal.

Jan 19, 2012 News Joe Meloni

Study: Content marketing targeted at influential female shoppers often misses the mark

A report from The Women’s Heart Link Network found that digital marketing campaigns aimed at middle-aged women must evolve with the demographic.

Learn More

Jan 18, 2012 News Joe Meloni

Google, Wikipedia leading fight against SOPA

Major website, such as Google and Wikipedia, demonstrated their opposition to SOPA and PIPA on Wednesday along with millions of web users on social networks.

Learn More

More smartphone owners are using devices to make purchases.

Jan 18, 2012 News Joe Meloni

Smartphone, tablet growth positions 2012 as a banner year for mobile marketing

A report from InMobi found that mobile ad impressions increased 771 percent in 2011, signifying that marketers should focus on mobile elements of different web marketing channels this year.

Learn More

Women look for deals on social sites, then make purchases online.

Jan 18, 2012 News Joe Meloni

Blog content marketing impacts 69 percent of women’s tech purchases

A report from BlogHer suggests that tech businesses targeting American women can be most effective with blog content marketing.

Learn More

Social media marketing is becoming an increasingly large portion of businesses' budgets.

Jan 17, 2012 News Joe Meloni

Web marketing engagement varies drastically by day

A report shows that various web channels have different peak engagement times varies, and businesses must be prepared to manage each.

Learn More

Jan 17, 2012 News Joe Meloni

SOPA dominating web conversation ahead of #BlackoutSOPA

On Wednesday, dozens of popular websites, including Wikipedia and Reddit, will voluntary go black on Wednesday to voice their opposition to the Stop Online Piracy Act.

Learn More