The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Bing positions itself as the search engine for ‘#Doing’
Bing recently announced a new ad campaign aimed at highligting the search engine’s best features with the slogan “Bing is for ‘#Doing.”
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Value, engagement key to attracting Millennials with content marketing
A report from comScore pointed to the dynamic nature of the Millennial generation as an important trait for marketers to recognize to succeed.
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Google hits 90 million Google+ members and requires new users to go social
Search and social marketers take note: Google may soon add to its 90 million users as it simultaneously pushes unification of its services, requiring new users to make Google+ accounts.
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With tablet market growing, content marketing moves to the forefront
A report from Pew Internet Research found that 19 percent of American adults now own tablets after an especially strong holiday shopping season.
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Google implements symbol search for punctuation, other characters
Google has added character search to allow users to search for punctuation marks and other symbols, but the capability is still yielding some problematic results.
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Social media marketing growing across all platforms
A report from Awareness found that 70 percent of companies plan to increase their social media marketing presences across several platforms in 2012.
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Six simple tips for streamlined database marketing
Effective database marketing can help you plan content outreach and improve your business’ bottom line.
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Internet marketing news roundup, January 20
Trending topics this week included Martin Luther King Jr., SOPA and PIPA, as the web was busy with conversation about the civil rights activist and the future of the internet in the U.S.
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