The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Social media marketing helps healthcare companies boost customer service
A report from eMarketer found that healthcare companies are working to improve their image through social media marketing.
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CPC drops, search clicks rise in fourth quarter
Google’s fourth quarter earnings report found that businesses paid less for more PPC clicks in the fourth quarter of 2012.
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New algorithm shift could penalize for excessive ads ‘above the fold’
A new algorithm update will negatively impact website that feature excessive ads (instead of informative content) on the top of a page, forcing users to scroll down.
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B2C, B2B marketers planning hires in 2012
B2B and B2C marketers are expected to hire more aggressively in 2012, according to Bernhart Associates.
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Web marketing to focus on brand building campaigns
More than 60 percent of businesses increasing marketing budgets plan to dedicate time to better brand building in 2012.
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New AdWords feature aimed at mobile measurement
Google AdWords now allows marketers to tailor their PPC campaigns to mobile users based on the OS they use and the network type they are on.
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Spending on web marketing to approach $40 billion in 2012
A report from eMarketer found that businesses are likely to spend $39.5 billion on web marketing campaigns in 2012.
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Search, social high priorities for those launching new marketing campaigns
A report from the Goodway Group found that social and search are high priorities for marketers, but many agencies do not have the capacity to help clients with these channels.
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