The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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SEO’s relevance to help boost its appeal
Although search engine optimization (SEO) only made up 11 percent of total search marketing in 2008, its numbers are expected to increase as internet users continue to find it more relevant than paid search. That
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Hospitals increase SEO efforts
As organizations grow more web-savvy, the number using search engine optimization (SEO) increases to those outside of the traditional business world. According to the St. Louis Post-Dispatch, an increased number of
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Group’s argument could help company’s SEO
A group of news media outlets recently went to Google with a complaint that may help companies with their search engine optimization (SEO) in the long run. According to Advertising Age magazine, a group of media gia
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Some social media may help SEO
Search engine optimization (SEO) is an ever-growing industry that needs to adapt with the changing of the web – and according to some experts that means a growing focus on social media. In an interview with We
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Twitter tweaks SEO
A minor tweak from microblogging site Twitter may result in better search engine optimization (SEO) for users of the social networking tool. In recent days, Twitter changed the HTML title tags for user profile pages
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Car dealership says SEO boosts sales
The car industry has been struggling as the economy is causing more Americans to reconsider large purchases, but one Florida dealership says search engine optimization (SEO) has allowed it to increase sales. Santa F
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SEO and usability must work together
When trying to draw traffic to a website a number of factors come into play, but one search engine optimization (SEO) expert says the usability of a site and its SEO need to work hand-in-hand. Shari Thurow, the foun
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ToysRUs loses SEO ranking with new purchase
It appears that ToysRUs should have put some money toward a search engine optimization (SEO) consultant before it spent $5.1 million on the domain name Toys.com as Google has reportedly de-indexed the URL. Domain Na
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