The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Digg says DiggBar is SEO friendly
Much was made of last week’s rollout of the DiggBar on the social news site Digg.com with many people saying it will negatively affect the search engine optimization (SEO) of websites because of its URL shorte
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Survey: Marketers struggling with SEM
Search marketing seems to be on the tips of many marketers’ tongues, especially as the economy continues to struggle, but a new survey finds many marketers are struggling to properly implement search
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Online marketing to increase 10 percent in 2009
Although online marketing has taken a hit from the recession, new figures from eMarketer show that digital advertising is expected to increase significantly over the next four years. The US Advertising Spending: The
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Are news organizations using SEO?
Many industries have been adopting search engine optimization (SEO) techniques to help drive traffic to their websites, but one industry that appears to be using the method may seem strange to many people – ne
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Google increases SEO for local companies
In what may help the search engine optimization (SEO) for businesses close to the area its customers are searching in, Google has made local searches the default setting for its results. It has always been the case
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AP stance may affect search engine results
The Associated Press has announced that it is taking a hard stance on sites that aggregate its news content, which may have an effect on the future of search. Monday the AP Board of Directors announced that it would
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Could Google, Twitter partnership change search?
Rumors continue to circulate about a Twitter/Google partnership which could shift social networking, but some say it could also drastically change search engine marketing. According to Nielsen Online, as of February
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SEO writing doesn’t have to be robotic
To get the most out of search engine optimization (SEO) it’s important to use relevant keywords on a website, but one SEO expert says that doesn’t mean the writing has to lack creativity. Writing for the
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