The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Google says branding does not change SEO
Recent rumblings in the search engine optimization (SEO) community suggested that Google had changed its algorithms to increase the results of brands, but this week Google’s Matt Cutts downplayed the importanc
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SEO may help the television industry
With a growing number of technologies vying for the attention of Americans, television appears to be losing audience as more Americans spend their time elsewhere.
However, some networks are
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However, some networks are
Original content promotes business, increases SEO
One of the best search engine optimization (SEO) tools for drawing visitors to a company site is original content, according to one industry expert. Roger Janik, president of ServerSideDesign.com, says in an article
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Longer search terms may help SEO
A new study finds that search engine queries are getting longer, which could have a positive impact on search engine optimization (SEO). Research from internet analyst Hitwise finds that as people are mastering the
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SEO will become more complex with social media
As more companies embrace the Web 2.0 world, many are hoping that their presence on social networking sites like Facebook and Twitter will help their search engine optimization (SEO). However, one expert says this w
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Expert says the future of SEO is in branding
Although Google is normally tightlipped about the way searches are conducted, one expert says new changes from the company means the future of search engine optimization is in brands. When people talk about the hist
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French town considers name change to increase SEO
Search engine optimization (SEO) has become a necessary tool for companies all over the world to get attention on the internet, but one French town is hoping it can help its tourism. The French town of Eu says it is
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SEO spending to increase
Search engine optimization (SEO), once a niche product, has now become a must for businesses looking to compete in the 21st century and a new study finds it will continue to gain ground into the near future. Accordi
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