The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Which is better, paid search or SEO?
The search engine marketing (SEM) world is growing fast but when many companies begin using online marketing they’re unsure if they should use paid search or search engine optimization. One expert says the ans
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Could new search engines change SEO?
Although Google is still the 800-pound gorilla in the world of search, it appears that the search engine landscape is about to get more crowded, which could mean more work for companies using search engine optimizat
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SEO seeing an increase in popularity
Although companies have been onboard the search engine marketing bandwagon for some time, it has taken a while to have them try search engine optimization (SEO), but according to one expert that is changing. In the
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Black hat SEO may force Google to change algorithm
It appears that Google is set to make a change to its algorithms after some recent black hat search engine optimization (SEO) attacks have resulted in the manipulation of search rankings. In recent weeks, cybercrimi
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Domino’s to use SEO, social media to improve image
Although it’s been stated that online marketing can help a company make a name for itself and grow its business, one established company is learning that it can also use it to try to improve its image
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PR can benefit from SEO, social media
For many years one of the best ways companies could get their business in front of consumers and the media was through public relations, but as things have shifted to the internet, one marketing exper
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Are blogs good for business?
Many companies have taken to marketing their business by blogging to help boost their visibility and revenue, but there appear to be mixed thoughts on if the marketing technique really works.
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South Carolina television station to use SEO
With so many places for people to find information on the internet some traditional news organizations are struggling to receive traffic and visibility online, but some are turning to search engine optimization (SEO
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