The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Google’s Mobile ValueTrack helps marketers calculate mobile display ROI
Mobile marketing is one of the most promising emerging platforms, with display ad spend on the channel expected to exceed $1.2 billion by 2015, according to ABI research.
Learn More
Video marketers rejoice: New YouTube embed code makes for enhanced – and soon mobile – viewing
Marketers are quickly learning that online videos are a good way to capture consumers’ interests, with comScore reporting that more than 186 million U.S. internet users watched 34 billion videos online in May.
Learn More
Inception marketing works like a multichannel dream
Director Christopher Nolan’s film Inception has grossed $143.6 million in just 10 days, and while the film is being deemed a masterpiece by critics, its success must also partially be attributed to Nolan and Warner
Learn More
ExactTarget: 21 percent of online consumers are ‘news junkies’
The Organisation for Economic Cooperation and Development says that about 5 percent of all internet visits are related to reading news, but how many consumers does this figure translate into?
Learn More
Marketers who want to drive ad growth in the auto industry should go mobile
Ad spend in the auto industry is on the rise, showing 19 percent quarter-over-quarter growth at the end of Q1 2010, according to data from Nielsen.
Learn More
Coke generates social buzz by letting users create quality content
There’s something to be said for taking bold marketing steps to speak to consumers about a product, but there’s also something to be said for letting the product speak for itself.
Learn More
Bing releases new Webmaster Tools built ‘from the ground up’
With the Yahoo-Bing transition around the corner, Yahoo officials have predicted the two search engines will account for nearly 30 percent of U.S. searches.
Learn More
Google News proves ever popular, fights back against potential FTC regulations
Marketers looking to attract clicks to their sites know that getting content on Google News is a good way to catch consumers’ interests – Crunchbase relays Compete data showing that the site had more than 10 million
Learn More
Subscribe to
The Content Marketer
Get weekly insights, advice and opinions about all things digital marketing.
