Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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The Old Spice Man is engaging Procter & Gamble's consumers.

Jul 20, 2010 News

Procter & Gamble smells social media marketing success with Old Spice Man

Don’t hate him because he’s beautiful – learn how to create a video campaign from the Old Spice Man, or rather, learn from Proctor & Gamble.

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Foresee data shows Facebook is the most visited site, but YouTube most influences purchase decisions.

Jul 20, 2010 News

ForeSee: Facebook is most visited social site, YouTube has more purchase influence

Speaking to the rising power of social media, ForeSee’s Annual E-Business Report 2010 was released today with the first-ever inclusion of customer satisfaction metrics for social websites.

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Email marketing is trusted by consumers.

Jul 20, 2010 News

Survey says email marketing still key to boosting ecommerce

With the rise of mobile and social marketing, traditional digital channels are losing some attention, but a new survey from ExactTarget reveals email marketing is not losing its selling power.

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On-the-go consumers connect to the web with their mobile devices, and marketing budgets are following suit.

Jul 19, 2010 News

Marketers in need of jobs should see big opportunities in small mobile screens

Mobile search queries are expected to account for 8 to 10 percent of overall searches this year, according to RBC Capital Markets.

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Foursquare may be makings its content available on search engines.

Jul 19, 2010 News

Marketers may gain real-time search campaigns: foursquare looks to power search engines with check-in data

Foursquare – one of the fastest-growing geo-social location platforms – recently won $20 million in funding to expand its business, and now it is looking to make its content available to search engines.

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