The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Internet users looking for news, but not necessarily from newspapers
evidence from the 2010 USC Annenberg Digital Future Study indicates internet users are not necessarily looking to digital newspapers to get the inside scoop.
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Study shows online searches lead to sales
With the rise of consumer engagement via social media and video, marketers may take a recent report conducted by comScore for Searchandise.net as a reminder of the value offered by some of the more traditional inter
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What women want from businesses and why online marketers should give it to them
Twenty to 30-something females are a traditionally elusive demographic when it comes to reaching prospective clients through marketing campaigns, but it seems the rise of social media is making it easier engage thes
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Study: Social and mobile email integration pays off
Recent data from CSO Insights suggests email campaigns may be best for lead generation, with 62 percent of marketers claiming email was their most effective lead gen platform.
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CardStar adds foursquare check-ins to customer loyalty app, marketers can turn shoppers into advocates
The growth of digital coupons for loyalty cards is helping many small firms build brand awareness this year, according to a recent report from Coupons.com.
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Ask.com unveils updated Q&A format – moves toward social search engine
With the endless streams of information offered to consumers online, two trends are clearly emerging: searchers are looking for more specific answers, and they trust word-of-web recommendations from friends on socia
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Old Spice Man social campaign smells like a winner – Procter & Gamble’s sales rise
Former NFL player Isaiah Mustafa has made the Old Spice Man a household name, but how many households now own Old Spice products is the question on marketers’ minds.
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Retail industry in need of some good mobile marketers
For marketers looking to find work in the recovering economic climate, the retail sector holds the promise of positions.
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