The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Cities around the country look to marketers to revitalize community image
With the economy on the mend, it seems city officials are looking to present their municipalities as flourishing lands of job opportunity, and the first positions to be filled are those held by marketers who will re
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Bing moves in on iPhone searches with new shopping app
It was only earlier this year that Bing became a search option on Apple’s mobile devices, but now it seems that Microsoft wants it to become iPhone users’ default search engine.
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AMC’s 60s-style Mad Men Yourself game is a lesson in modern marketing
Marketers may love the glimpse into 1960s advertising offered by the hit television show Mad Men, and they can learn a thing or two from AMC’s marketing campaign for the show.
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Google ads for the on the go get local: Company launches location-based mobile display ads
Consumers are increasingly turning to their mobile devices to decide where to shop as they wander about storefronts, and now Google is helping marketers capitalize on this rising trend by offering location-based dis
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B2B seems to be where marketing jobs are opening
Reports from the Conference Board indicate that online jobs rose dramatically in July, with the demand for online marketing managers driving much of the growth.
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FindTheBest.com: A decision engine from the founder of DoubleClick
Consumers looking to make decisions may like FindTheBest.com – a new semi-search portal that positions itself as a decision engine in an age where online shoppers are inundated with information.
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Does Omo detergent’s new marketing campaign play dirty?
Marketers have long debated using online consumer behavioral targeting tactics because of privacy issues, but the new campaign for Brazil’s Omo detergent may take consumer tracking to the next level of controversy.
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Marketers should get the message: Consumers prefer emails for promotional offers
Even as social users reportedly scour popular sites for sales and discounts from businesses, it seems emails could be the most effective digital platform for offering consumers promotions.
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