The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Facebook may be offering new review ad format
Marketers may soon have the chance to get product reviews from Facebook’s more than 500 million users to help them generate sales.
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Marketers can tap into $200 billion market by targeting teens
Marketing Charts reports that a Packaged Facts study shows 12- to 17-year olds’ spending will rise to $208.7 billion in 2011.
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Google and users not on the same ‘wave:’ Google Wave cancelled
When Google Wave was unveiled last year, the complex communication platform offered marketers ad placements and the ability to join in consumer conversations in real time – seemingly ideal for driving word-of-web re
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Marketers take note: Mobile social campaigns could increasingly reach consumers
Compete’s Smartphone Intelligence Survey shows checking social sites is now routine for mobile device owners.
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Businesses can now respond to reviews on Google Places
Google Places is letting entrepreneurs respond to user reviews to supplement the good and counteract the bad word-of-web brand chatter on the site.
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HSN promotes its products with Eat Pray Love content
Marketers should take note of how the Home Shopping Network is using the popularity of the upcoming movie, Eat Pray Love, to cultivate an audience for its products.
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Minnesota law goes after deceptive ‘local’ online ads
A Minnesota law that went into effect on August 1 targets marketers who use deceptive locally targeted directory listings and paid search ads.
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Mobile video platform poised to reach nearly one-fifth of U.S. consumers by 2014
A new report from eMarketer suggests mobile video growth could present marketers a prime opportunity to reach a broad audience of American consumers.
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