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The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Internet ad revenue is reaching new heights, according to the IAB.

Oct 13, 2010 News

Internet ad revenue hits record-breaking $12 billion for first half of 2010

Online marketers may be interested to learn that the Internet Advertising Bureau says internet ad revenues reached a record high during the first half of 2010.

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Online video viewers are increasingly turning to Microsoft sites, but Google and Yahoo sites still take the lead.

Oct 13, 2010 News

Microsoft moves up in online video rankings

Video marketers may want to start optimizing their ads for Bing – according to the latest online video rankings from comScore, Microsoft sites have moved up to the fourth place in terms on unique viewers.

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In the aftermath of a rocky redesign, Digg is introducing gradual changes users and marketers may like.

Oct 12, 2010 News

Diggs’ new CEO announces updates to Top News algorithm: Content marketers, make note

Digg’s new CEO has introduced himself and announced some upcoming features that could make the social bookmarking site more appealing to users and marketers.

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Oct 12, 2010 News

Social media closes the corporate and consumer Gap: Retailer gives fans a voice in new logo design via Facebook

Demonstrating a keen understanding of the value of Facebook in assessing consumers’ perceptions of a brand, the retailer recently decided to trash its new logo design after frustrated fans voiced their concerns.

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