The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Marketers, don’t forget mobile search potential: comScore shows on-the-go web browsing is rising
According to a recent report from comScore, consumers are increasingly searching the web via their phones.
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Yahoo’s ads are getting ‘Dapper:’ Marketers may like new relevant, dynamic display ad options
Marketers may want to advertise on Yahoo with the company’s recent acquisition of Dapper – a tech platform that provides dynamic display ad creation and optimization.
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ComScore says creative content drives sales
Marketers know that content is key when it comes to driving organic SEO, and new evidence from comScore indicates that creative is essential to driving sales as well.
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Why SEO matters: Consumers click on sites with multiple appearances in search results
Performics’ 2010 Search Engine Results Page Insights Study indicates consumers research products online, but they prefer organic answers to their product queries.
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Google gives SEO advice to ‘make the web a better experience’
One skeptic recently questioned why the search giant would help businesses by offering tips for SEO when it could make money from search advertising.
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Marketers rejoice: Twitter’s Promoted Accounts feature now available
Twitter announced today that it has officially launched the Promoted Accounts feature.
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UrbanDaddy brings home the bacon with quality email content
UrbanDaddy is taking care of business by finding its way into young consumers’ inboxes.
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Compete says Bing-powered search accounted for one-quarter of search market in August
Online research firm Compete has released search rankings that calculate how much of the market is represented specifically by Bing-powered searches following the commencement of the Yahoo/Microsoft search alliance.
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