The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Google TV: Optimizing sites for the living room screen
Google TV has arrived, and the internet-enabled television platform will require marketers to make some big changes in how they optimize their sites.
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Internet marketing news roundup, October 22
From headlines about SES Chicago to an emerging social display ad being tested by Mountain Dew, here’s a look at some of the most compelling and widely-read online marketing stories.
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SCVNGR hunts for geo-social users, marketers may want to get on board
SCVNGR is near the 500 thousand-member mark, and marketers may want to consider partnering with the app to build brand loyalty.
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Content sharing: Email or social? Survey says both.
A new study from SocialTwist indicates that email and social media are the channels that offer the best sharing results.
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Email marketing: Keep it short and sweet for lead gen, says Eloqua
A new study from Eloqua suggests that email campaigns are growing in both B2B and B2C firms across industries, and the study offers some insight on best practices to maximize the power of marketing messages.
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Google search results get a social layer to take on Bing’s new Facebook partnership
Bing and Facebook partnered last week to create a socially enhanced search experience for internet users, and now it seems Google is trying to secure itself a place in the social search market.
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Bing boosts its search brand with a little help from Jay-Z and Facebook
In a new multichannel marketing campaign, Bing is promoting its search features to a Jay-Z-loving audience.
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Content marketing: Critical for competitive B2B firms
A recent study shows that nine out of 10 B2B firms use content to market their brands.
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