The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Creative counts: comScore report shows quality content increases brands’ competitiveness
In a new study, When Advertising Goes Digital, , comScore examines what hinders a focus on creative content and why it should be prioritized in ad campaigns.
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Forrester survey: Mobile marketing is maturing, brands should get on board
About a decade ago, businesses were adopting the internet as a new channel, and now Forrester says marketers’ burgeoning investment in mobile platforms suggests mobile is the next big thing.
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Study says Google Instant is an instant payoff
According to a study from Marin Software search advertisers’ ROI has improved since the launch of Google’s predictive technology.
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Internet marketers, take note: Google represents 6.4 percent of all internet traffic
Security firm Arbor Network’s internet traffic report gives businesses compelling reason to plan search campaigns and optimize their sites for Google.
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Google defends including the date in search result snippets: Update content for SEO
In the most recent Webmaster Central video post on YouTube, Matt Cutts defends Google’s inclusion of the date in site snippets offered in search results, deeming it one of the most useful result components for users
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Survey says search ad spend grows in Q3 2010, Bing gaining ground
As marketers plan their holiday campaigns, a WebVisible report suggests that small businesses are spending more on search advertising this year compared to 2009.
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YouTube: 113 million viewers and growing – optimize brand videos
Google sites garner the most unique viewers and delivers ads to more than 16 percent of the overall U.S. audience, according to the latest comScore Video Metrix data, suggesting YouTube content should be a top prior
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Want Facebook fans? Boost social ads and search campaigns
The October 2010 Facebook and Brands report from DDB and OpinionWay demonstrates the value of gaining fans on Facebook, and it also offers some insight on the top ways to build a business’ social community.
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