The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Foursquare holiday check-ins spike
Last week, it seems a number of Americans enjoying the holiday took time to spread the Christmas cheer by checking in at various retail locations. But even while check-ins saw holiday gains, foursquare may not have
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Groupon raising $950 million, becoming a marketing must
Some said Groupon execs were unwise to turn down Google's $6 billion offer, but the deal-finder may be proving its individual worth, as it is poised to raise close to $1 billion in a round of venture capital fun
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Mobile Marketing Association announces 2011 mobile marketing trend forecast
Brafton has reported that holiday shoppers increasingly turned to their smartphones to find information about nearby businesses in 2010, and the Mobile Marketing Association expects mobile devices will continue to b
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Website and content marketing: gifts that keep giving this holiday
Brafton has reported that online holiday shopping is hitting new heights, with more than $28 billion spent on the web leading into the week of Christmas. Foresee's E-Retail Satisfaction Index indicates
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Your (Recommended) 2011 Resolution: Build a Smarter Funnel
The key to growing your base of qualified leads, boosting conversion and fostering engagement on your website is setting the right net for your ideal audience. In search engine optimization terms, this is referred t
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Facebook gains ground driving video traffic
Marketers have come to understand the power of video marketing in the past year, as online viewership has steadily increased and Brafton has reported that video content wins customers. Now, a study from TubeMogul an
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Google forges on with Google TV, but mobile video one the to watch
Months ago, Brafton reported that Google released Google TV, and marketers may want to practice search engine optimization with living room screens in mind. Yet, with the new year fast approaching, some sources say
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Social content counts in Gen Y brand engagement
As we approach the new year, millennials are one year closer to coming of age and growing into the nation’s leading generation of shoppers. A new report from L2 – a self described “think tank for d
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