The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Marketers, migrate to Bing now: Yahoo adCenter transition tool will close January 5
Back in September, Brafton reported that Yahoo encouraged marketers to begin transitioning their search marketing accounts to the Microsoft adCenter. Now, Yahoo has announced immediate migration is necessary for bra
Learn More
Search revenue to rise 20 percent in 2011
According to J.P. Morgan's Nothing But Net: 2011 Investment Guide, search marketing will pay off in 2011. As MediaPost reports, the firm anticipates that more consumers will be conducting searches this year, and
Learn More
Google’s Marissa Mayer on location-based services and life without Groupon
Brafton has reported that Google officials say local is the search company’s top priority, and Media Bistro’s recent interview with Marissa Mayer, vice president of consumer products, confirms that Googl
Learn More
Android gaining ground in mobile market
Google is the top search engine among mobile users, and now the company is in an even better position to dominate the mobile market, as Android is gaining ground. The latest report from Nielsen shows that Android is
Learn More
Google rumored to be creating a digital newsstand
Brafton reported that news apps are on the rise, potentially giving marketers a new way to distribute content. Now, Google seems to be getting in on the action with a rumored digital newsstand, demonstrating the val
Learn More
Online ad spend poised to break records through 2014
Americans are hoping to see full economic recovery this year, and internet marketers might rejoice that the online ad market is recovering more rapidly than the overall economy, according to eMarketer. The research
Learn More
Goldman invests $450 million in Facebook, hailing rise of social search
It’s turning out to be a great year for Mark Zuckerberg – and maybe social marketers – already. News broke on Sunday that the social network received an investment from Goldman Sachs that nearly ma
Learn More
Technology news roundup, December 30
It wasn’t entirely positive, but news relating to Apple dominated web conversations this week. The company, which is notoriously secretive about product developments, has managed to keep any information about
Learn More
Subscribe to
The Content Marketer
Get weekly insights, advice and opinions about all things digital marketing.
