The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Six content marketing tips from ad:tech San Francisco: Part 2
Brafton sat in on many of the informational sessions and debates about the future of the internet marketing industry (and you can see all of our live coverage in our newsroom), and here are some key takeaways for co
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Ad:tech SF insight: Redbox sees online referrals jump with social email campaign
Redbox is national DVD rental brand with local focus, and it survives while giants such as Blockbuster have fallen. Its director of partner marketing attributes some of this success to social email campaigns.
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Google previews new analytics tools at ad:tech SF
Google has launched its DoubleClick DS3, and at ad:tech San Francisco, the search giant walked attendees through its new Multi-Channel Funnels Analytics.
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SEO and relevant content lead to 50 percent conversion boosts: Insight from ad:tech SF
At ad:tech SF, search engine optimization experts talked about content and conversion.
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Content marketing tip from Arianna Huffington at ad:tech SF: Journalistic, local content will drive engagement
At ad:tech SF, Arianna Huffington cited local, social and journalistic content as key to engagement.
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SEO alert: Google search share is flat, Bing the one to watch?
The latest figures from comScore indicate that Google’s search share is flat, while Bing is gaining ground.
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Six content marketing tips from ad:tech San Francisco: Part 1
The buzz among experts at ad:tech San Francisco thoughout the April 12 sessions can help marketers plan their content strategies for the coming months.
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Search marketers see clicks from social and video SEO say ad:tech SF experts
As the internet landscape evolves toward a more social space, search marketers remind businesses it pays off to use SEO anywhere they publish content on the web.
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