The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Search spend rose in Q1, ROI on Bing makes gains
Analysis from Efficient Frontier shows that search spend demonstrated year-over-year growth in Q1 2011, and optimizing for Bing may be key to ROI.
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Internet marketing news roundup, April 8
Here’s a look at top internet marketing news stories for the week ending April 8.
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Legal news roundup, April 8
The online trending legal stories for the week ending April 8 were all over the map – from the potential government shutdown to the Barry Bonds’ perjury trial going to the jury. Let’s get to it.
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Twitter unveils Follower Dashboard and confirms georelevant ads
Twitter is offering marketers georelevant ads as well as more detailed user analytics.
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Business technology news roundup, April 8
The battle over the smartphone market continued to rage this week, while two major cloud developments – one from a long-time industry mainstay and another from a relative newcomer – shaped the rest of the online con
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Finding the time to create original content cited as major content marketing challenge
A survey of internet marketers reveals that businesses think branded content is key to establishing thought leadership, but it’s hard to find the time to write it.
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Google prioritizes social search: Larry Page says bonuses hinge on social product performance
Reports indicate that Google CEO Larry Page is tying employees’ bonuses to the company’s social success, which indicates the search giant wants to move into the social space.
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Yahoo launches BOSS 2 with Microsoft’s search index
Yahoo has launched an updated version of its on-site search service, BOSS.
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