The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Local marketing watch: Groupon moving toward check-in model?
Groupon has purchased Pelago, the maker of Whrrl, and it seems check-ins may be in the company’s future.
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Survey: Social media marketing = Leads and sales
The Social Media Marketing Report 2011, presented by the Social Media Examiner, indicates that marketers who invest in social content are reaping the rewards of new leads and business partnerships.
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Yahoo kills Buzz, but social search recommendations rise
Yahoo announced today that is will be discontinuing Yahoo Buzz on April 21.
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Twitter to engage new users with local Tweets: Marketers should follow suit
Twitter is looking to attract and engage new users by presenting them with local, relevant Tweets.
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Retailers to spend more than $5 billion for online ads this year
A report from eMarketer indicates that retailers are driving the growth in online ad budgets.
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The Cloud and You: a microguide for marketers
If you’ve heard of the “cloud” but want to know what it is and how to make use of it, check out this microguide from Brafton.
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Yellow Pages becomes the Local Search Association
Hailing the rise of local search, the Yellow Pages has unveiled a new name for itself – the Local Search Association.
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Study: Blog marketing impacts purchase decisions
BlogHer’s 2011 Social Media Matters report reveals that social media and blog marketing are increasingly important in influencing purchase decisions – especially among women.
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