The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Internet marketing news roundup, April 22
The internet marketing community was buzzing over social and local search developments this week, as well as (more!) evidence of the value of cross-platform content.
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Four steps to improve Facebook fan page engagement: Part 1
The basics for effective Facebook marketing are designing your page and setting the content strategy.
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Social search alert: Blekko adds Facebook comments to results
Blekko is known for its human-filtered search, and now Facebook comments contribute a social layer to its human-curated results.
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Google News update delivers custom content
Google News now displays news to users based on their news-related web activity, and it is offering a “Recommended Section” to avid readers.
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Google Offers launches: Google local marketing hits select neighborhoods
Google’s local marketing platform – Google Offers – is accepting subscribers in New York City, San Francisco and Portland. Watch out Groupon.
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Yahoo search is slipping: Search marketers, watch Bing
Yahoo’s search revenues are down and CEO Carol Bartz blames Microsoft’s adCenter for lack of relevancy.
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Top Google organic search results get high CTRs
Marketers should aim to get their websites on the first page of Google results to maximize their clicks.
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Search marketers may catch clicks from tablet users
A survey from AdMob indicates that tablet users are increasingly searching the mobile web, and internet marketers should take note.
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