The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Email marketing: A top tactic for 2011
Thirty-nine percent of marketers say email marketing has had the strongest performance in the past 12 months, compared to 29 percent who saw ROI from social media.
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As mobile internet usage rises, new marketing opportunities open
New collaborative research from the Mobile Marketing Association and Google revealed that smartphones are changing the way consumers interact with media and the internet.
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Summer means more mobile marketing for leisure companies
For leisure and entertainment companies mobile marketing represents a prime opportunity to spread the word about summer offerings and services.
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Mobile brings new element to real estate marketing
While sticking with the tried and true methods of marketing may still be effective for many realtors, going mobile may prove to be another route to drive business and web traffic.
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Google unlocks behavioral targeting for all AdWords users
Back in 2009, Google first announced it would enable advertisers to target prospective consumers through previous search histories and behaviors.
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Mobile ad spending to cross $4 billion by 2015
Mobile advertising is expected to gain more ground as it acquires more credence among marketers, with a new report from BIA/Kelsey projecting the channel will account for more than $4 billion in ad dollars in 2015.
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New comScore service provides digital marketing insight
Companies utilizing mobile marketing may be well advised to cater their strategies to the iPad, as a new study from comScore found that Apple’s device accounts for 97 percent of tablet traffic in the United States.
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SMBs can go beyond ‘big 3’ social networks
Many businesses have recognized that using social networks can be an effective way to generate buzz about their brand.
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